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Nationwide
Bridal Survey Reveals
Value of Wedding Videography
(Posted March 05, 2003)
Professional
wedding videography is rapidly becoming a preferred medium for recording
and preserving wedding memories, according to a new nationwide survey
of  brides
who were married in 2002. The survey, commissioned by WEVA International,
was conducted between January 27-February 5, 2003 by Breakthrough Marketing,
Inc. Many of the results may seem intuitive to a dedicated professional
videographer. However, the new survey provides the results in a quantifiable
form. The survey, conducted by telephone,
revealed that brides in the planning process of the wedding do not immediately
realize the impact of a professionally-produced video. Before the wedding,
while brides are making plans, over half (54%) rank video as one of the
Top 10 most important bridal services. However, that number increases
to 79% AFTER the wedding, as brides look back and assess the individual
value of each service. Before the wedding, 23% of brides view video as
a Top 5 service. After the wedding, that number climbs to 42%. The value
of video becomes greater after the wedding. The survey revealed the value
of video is greater with brides who use professional video services compared
to those who don't. Before the wedding, 41% of brides using a professional
videographer consider videography a Top 5 service. But after the wedding
the number grows to 59% who consider video a Top 5 service. And, after
the wedding, 94% of these brides say they consider professional videography
at least a Top 10 service. One of the most surprising findings of the
survey is the second thoughts, even regrets, among brides who decided
not to utilize the services of professional videographers.
Promote your website http://www.media-sfera.com Among
brides who used a friend or family member to videotape their wedding instead
of using a professional, nearly half (49%) said they would hire a professional
if they had it all to do over again. These second thoughts are even more
pronounced with brides who didn't have their weddings videotaped at all.
In hindsight, 60% say they wished they had had their weddings videotaped.
As
brides look back at their wedding, the survey showed that 79% of brides
agree that future brides should at least consider using a professional
to videotape their wedding day. Those feelings are even more pronounced
among the brides who utilized the services of professional videographers,
95% of whom think future brides should consider using a professional videographer.
The
survey results reveal professional videography has become very important
to today's brides. Its value is comparable to wedding photography, and
even more valuable in some respects, according to brides surveyed. Most
importantly, the survey showed that brides feel more emphasis needs to
be placed on videography in the wedding planning process. Results of this
national survey, conducted by Breakthrough Marketing, Inc., are based
on telephone interviews with 453 brides who were married in 2002. For
results based on the total sample of brides, there is a 95% confidence
factor that the margin of sampling error is plus or minus 4.75 percentage
points. Breakthrough Marketing, Inc. (Des Moines, IA), are consultants
to the wedding industry who regularly research the attitudes and buying
patterns of brides, as well as industry trends among specific wedding
services.
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